The platform

One connected system for the whole business.

WellBusi brings customers, money, marketing, people, compliance and operations into one place, then tells you what matters most today. Use only what you need now and add more as the business grows.

The platform

Start with what you need. Add the rest as you grow.

Sales and CRM

Leads, quotes, follow-ups, pipeline and customer records.

Finance

Invoicing, payments, dashboards, budgeting and forecasting.

Bookings

Calendars, appointments, classes, jobs and recurring services.

Marketing

Social snapshots, SEO insights, reviews, email and SMS.

People

Recruitment, onboarding, HR, reviews and training.

Compliance

Licences, tickets, safety, incidents and policies.

Operations

Jobs, scheduling, assets, fleet and standards.

Owner support

Coaching, priorities, decisions and growth planning.

Some capabilities are live today and others are planned and clearly marked as such during your audit and setup. We do not show a feature as available before it is.

Daily Business Briefing

You should not need to know what to ask.

WellBusi pushes useful recommendations to owners and team members based on their permissions and responsibilities.

Good morning, Matt.

Here are the five things that matter most today.

  1. 1Follow up four quotes worth $64,000.
  2. 2One apprentice licence expires in nine days.
  3. 3A customer enquiry has had no response for 18 hours.
  4. 4Your gross margin is down 3% this month.
  5. 5You personally completed 62% of last week's billable work.

Today's biggest opportunity

Delegate two site visits and follow up the three highest-value quotes.

$42,000
potential revenue
7 hours
owner time recovered
+2
Freedom Score
Do It for MeAssign to TeamReview RecommendationDismissRemind Me Later

WellBusi does not wait for a busy owner to think of the right question. It identifies opportunities, risks and actions, then pushes the right prompt to the right person.

Owner dashboard

See the whole business without living inside every detail.

Sales and revenue

  • Revenue this month
  • Sales target
  • Quote pipeline
  • Conversion rate
  • Average job value
  • Jobs won and lost
  • Outstanding follow-ups

Money

  • Unpaid invoices
  • Debtor days
  • Gross margin
  • Profit margin
  • Cash position
  • Forecast
  • Recurring revenue

Demand and reputation

  • Bookings
  • Utilisation
  • Customer retention
  • Reviews
  • Social engagement
  • Website leads

People and risk

  • Staff performance
  • Compliance status
  • Incidents
  • Open actions
  • Upcoming risks
  • Recommended actions

Owner reality

  • Owner hours
  • Owner dependence
  • Time off taken
  • Work only you can do

Every view answers

  • What is happening?
  • Why?
  • What should we do next?
  • Who should do it?
  • What is the likely impact?

Specialist support

Specialist business intelligence, applied to your business.

Finance and CFO support

Margins, cashflow, forecasting, pricing and the numbers behind every decision.

Sales support

Pipeline discipline, follow-up, conversion and consistent revenue.

Marketing and SEO support

What is working, what to publish next and where enquiries actually come from.

HR and recruitment support

Hiring, onboarding, performance, development and retention.

Compliance and safety support

Licences, tickets, inductions, incidents, policies and expiry reminders.

Operations support

Scheduling, capacity, standards, checklists and workflow.

Customer experience support

Response times, reviews, retention, rebooking and referrals.

Business coaching and owner support

Priorities, decisions, accountability and protecting your own capacity.

A well business requires a well owner.

CRM, bookings and payments

From first enquiry to repeat customer, without leads falling through the cracks.

01Lead
02Follow-up
03Quote
04Acceptance
05Booking
06Deposit or payment
07Job or appointment
08Invoice
09Review
10Referral
11Rebooking or recurring service

The same journey adapts to trade jobs, treatments, consulting engagements, classes, appointments, recurring services, projects and contracts.

Marketing snapshot

Know what your marketing is doing and what to do next.

Connected channels

FacebookInstagramLinkedInYouTubeGoogle Business ProfileWebsiteEmail marketingPaid advertisingReviews

Channels appear once they are actually connected and permissions are granted.

This week's recommendations

  • Your highest-performing post was about before-and-after projects. Create another this week.
  • Seven Google reviews need replies.
  • Website enquiries are up 14%, but quote follow-up is down.
  • Your Newcastle service page has dropped in search visibility.
  • Re-engage 42 past customers who have not booked in six months.
  • Your competitor is promoting a service you already provide but rarely mention.
Draft PostCreate CampaignReply to ReviewsAssign to MarketingAdd to Calendar

Solo operator example

When your body, time or expertise is the product.

Massage therapist snapshot

26
Treatments this week
91%
Physical capacity used
$118
Average revenue per treatment
7%
Cancellation rate
64%
Rebooking rate
$2,940
Membership revenue
$860
Gift voucher sales
51
Owner hours
$0
Income if you take one week off
Physical workload91%
Revenue not dependent on your hands18%

Recommendations

MembershipsPackagesPricing reviewTreatment plansRebooking at checkoutContractor practitionerRoom rentalWorkshopsCorporate servicesDigital or group offeringsRetailAutomated adminGradual reduction in physical dependency
You do not have to stop doing the work you love. You simply should not be financially trapped into doing it forever.

Trade business example

From doing every job to building a crew that can carry the business.

Matt runs a building business with two apprentices. The work is there. The bottleneck is him.

Where the work sits

Billable work completed by the owner62%
Quotes prepared by the owner97%
Crew capacity in use100%
Enquiry response time (target met)44%

Needs attention

  • Nine quotes require follow-up
  • Two invoices overdue
  • One apprentice needs training
  • Response time slipping
  • Capacity full — hiring may be needed

Recommended plan

Automate lead responsesQuoting templatesDelegate site measurementsDeposit and final payment workflowsApprentice development planJob checklistsQuality standardsWeekly pipeline reviewHiring triggerRecurring maintenance services

Workforce and compliance

Your people, records and obligations in one controlled place.

Records and capability

  • Employee records
  • Licences and tickets
  • Competencies and qualifications
  • Inductions
  • Training matrix
  • Expiry reminders

Performance and development

  • Performance reviews
  • Probation tracking
  • Goals
  • Recognition
  • One-to-ones
  • Corrective action plans

Safety and assets

  • Safety and incidents
  • Risk registers
  • Policies
  • Assets and fleet
  • Audits
  • Restricted records

Role-based access

A worker sees only what they are authorised to see. A manager sees their team. An administrator sees the areas assigned to their role. Sensitive information is separated and tightly controlled.

Growth, expansion and exit

Build the next chapter before it becomes urgent.

Whether you want to grow, hold, hand over or sell, the work is the same: strong numbers, documented systems, a capable team and less dependence on you.

Expansion planning
New location modelling
Hiring forecasts
Equipment investment
New services
Partnerships and collaborations
Acquisitions
Succession planning
Valuation readiness
Sale readiness
Reducing owner dependence
Preparing records and systems
Risk and scenario planning

WellBusi supports planning and readiness only. Legal, tax, accounting, valuation and transaction matters should always be confirmed with your qualified professional advisers. Scenario modelling is indicative, not advice.

Security and privacy

Your business data deserves serious protection.

Australian data hosting where selected and configured
Encryption in transit and at rest
Role-based access control
Multi-factor authentication
Audit logs
Secure authentication
Permission management
Backups
Export controls
Data ownership remains with the client
Account deactivation
Secure document storage
Separation of sensitive HR and medical information
Restricted access for connected automated features
Activity logs for automated features
No unnecessary exposure of sensitive records

Hosting location, backup arrangements and security controls will be documented for each deployment. WellBusi will not claim Australian data residency unless the selected database, storage and connected services are confirmed to meet it.

Sensitive health and medical records should not be made available through general conversational access.

WellBusi does not claim ISO, SOC 2 or government certification. Any certification will only be stated once it has been formally achieved.

Integrations

Works with the tools your business already runs on.

Xeroavailable
MYOBavailable
QuickBooksavailable
Stripeavailable
Squareavailable
Google Calendaravailable
Microsoft 365available
Gmailavailable
Outlookavailable
Metaavailable
Facebookavailable
Instagramavailable
LinkedInavailable
Google Business Profileavailable
Website formsavailable
SMSavailable
Email marketingavailable
Payrollavailable
Booking platformsavailable
Project management platformsavailable

Integrations depend on the client's selected setup, available APIs and permissions. An integration is only shown as live in your account once it is actually connected.

Ready to see this shaped around your business?

Book Your Business Freedom Audit

Build a Well Business. Live a Well Life.